Brexit: The Uncivil War

Mmmm, not just all. 510 00:31:58,340 --> 00:32:01,860 What it means is that we can design and distribute thousands of 511 00:32:01,900 --> 00:32:04,580 different adverts that vary, depending on 512 00:32:04,620 --> 00:32:06,260 who we're sending them to. 513 00:32:06,300 --> 00:32:09,060 So, your timeline will be slightly different to your friend's, 514 00:32:09,100 --> 00:32:14,580 your mum's, and so on. And our software can test how effective 515 00:32:14,620 --> 00:32:17,980 certain ads are on certain people, in terms of liking, clicking, 516 00:32:18,020 --> 00:32:19,620 sharing, and then learn how to 517 00:32:19,660 --> 00:32:22,260 adapt them, to improve them, 518 00:32:22,300 --> 00:32:23,540 in real time. 519 00:32:25,340 --> 00:32:26,820 In real time? 520 00:32:26,860 --> 00:32:28,540 Mm-hm. 521 00:32:30,060 --> 00:32:32,420 - What's in it for you? - Truthfully? 522 00:32:32,460 --> 00:32:36,660 Our problem is that we haven't found a large enough test case yet 523 00:32:36,700 --> 00:32:40,420 to understand this technology's effectiveness. 524 00:32:40,460 --> 00:32:44,180 - A decent sample size. - So we're just a trial, is that all? 525 00:32:45,580 --> 00:32:49,540 What, British democracy is a lab experiment for a greater prize? 526 00:32:52,980 --> 00:32:55,420 Blanket advertising is dead. 527 00:32:55,460 --> 00:32:58,860 We're updating and uploading all the time, by choice, 528 00:32:58,900 --> 00:33:02,020 teaching data companies and advertisers exactly who we are 529 00:33:02,060 --> 00:33:03,860 and what we want. 530 00:33:03,900 --> 00:33:08,180 Data that leads political parties to individual voters, with a message 531 00:33:08,220 --> 00:33:11,180 that is algorithmically tailored towards them. 532 00:33:11,220 --> 00:33:13,900 Look, it was Obama who led the way on this. 533 00:33:13,940 --> 00:33:16,860 A liberal. It's not about right versus left, 534 00:33:16,900 --> 00:33:18,980 it's about old versus new. 535 00:33:19,020 --> 00:33:22,500 This is the new politics, Dom. 536 00:33:22,540 --> 00:33:25,380 This is how you will win. 537 00:33:27,700 --> 00:33:29,860 {\an1}KNOCK AT DOOR It was entirely made of rubber. 538 00:33:33,340 --> 00:33:36,940 - Oh, hello. Come in. How, are you? - How nice to see you. 539 00:33:36,980 --> 00:33:39,620 - John. - Come and sit over there. 540 00:33:39,660 --> 00:33:42,340 - Thank you. - Tea? 541 00:33:42,380 --> 00:33:45,460 - Oh, yes, please. - Milk? Sugar? - Er, a spot of milk. 542 00:33:45,500 --> 00:33:47,820 It's not just his me-me-me-ness, Matthew, 543 00:33:47,860 --> 00:33:50,780 fact is, his personality alienates people. 544 00:33:50,820 --> 00:33:53,780 David Cameron called him a career sociopath. 545 00:33:53,820 --> 00:33:56,740 Do you know, when he visits various Whitehall departments, 546 00:33:56,780 --> 00:33:58,660 he signs in as Osama Bin Laden, 547 00:33:58,700 --> 00:34:01,260 just for the sheer...! I don't know...he's just... 548 00:34:01,300 --> 00:34:03,180 - He's so, he's so.... - Inappropriate. - Annoying. 549 00:34:03,220 --> 00:34:05,140 Yes, he is, he is - annoying. 550 00:34:05,180 --> 00:34:08,860 Do you know, Andy Coulson, the bloke in jail for phone hacking, 551 00:34:08,900 --> 00:34:11,540 he thought Cummings was too toxic to win broad support! 552 00:34:11,580 --> 00:34:16,260 - Andy Coulson! - Yeah, I-I-I know Dom can be, uh, unconventional, 553 00:34:16,300 --> 00:34:19,100 but there's no-one better to rally the troops. 554 00:34:19,140 --> 00:34:21,500 You, Matthew. 555 00:34:21,540 --> 00:34:23,460 It has to be you. 556 00:34:28,300 --> 00:34:30,980 You're only talking about locating people that the other side 557 00:34:31,020 --> 00:34:33,500 already have on the government database. You're thinking 558 00:34:33,540 --> 00:34:35,940 - way too small. - No-one's ever accused me of that before. 559 00:34:35,980 --> 00:34:38,340 What about those who are off the grid, who don't vote? 560 00:34:38,380 --> 00:34:41,100 Social media platforms are designed to find like-minded people 561 00:34:41,140 --> 00:34:45,620 better than people can. Our system will locate and target people 562 00:34:45,660 --> 00:34:48,140 that no campaign has ever targeted before - 563 00:34:48,180 --> 00:34:51,700 people who don't and have never voted. 564 00:34:51,740 --> 00:34:54,420 Anti-establishment, angry. 565 00:34:54,460 --> 00:34:57,540 Your people. Dominic, we have already started to find them. 566 00:34:57,580 --> 00:35:00,020 Three million extra votes. 567 00:35:00,060 --> 00:35:05,620 - Fuck off. - All of them yours. That the other side have no idea exist. 568 00:35:15,460 --> 00:35:17,020 Where's Matt? 569 00:35:20,380 --> 00:35:22,980 - Hello? - Cummings? - Yes? 570 00:35:23,020 --> 00:35:24,580 It's John Mills. 571 00:35:24,62